The Cradle Mountain Huts 2010 season promo for the Tasmanian devils was a real winner, with $3,400 donated to the Appeal. According to Sally Cope, Director of Sales and Marketing, the company may consider running a similar campaign again next year, because the devil cause is so closely aligned to their core business. She said it was an excellent education opportunity to develop the Save the Tasmanian Devil story into their guide's interpretation.
For more about Cradle Mountain Huts and their walks packages, visit their website at www.cradlehuts.com.au
